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This web site states the following, "ACE Express had started its services 15 years before under the name of Ahmadabad City Express with a dream to convey every document with most extreme care in order to keep up long haul business relationship with every Customer." We noticed that the web page also stated " Track your ACE Courier Consignment Status." It also said " Enter the AWB Number Reference Number for Tracking ACE Courier. As a Customer, you can track the Courier in One of the following methods." The header had professional courier as the highest ranking optimized keyword. It is followed by professional tracking, professional courier tracking, and overnite courier which isn't as ranked as highly as professional courier. The next words waycourier.com uses is overnite tracking. overnite courier tracking was included and will not be understood by search engines.